Culture and Tourism: The Hidden Engine of Oyo’s Industrial Revolution
When most people think of industrialisation, they envision sprawling factories, skyscrapers, and high-tech infrastructure. What many fail to see is that culture and tourism can be the unsung heroes of industrial progress. Yes, you heard that right. As Oyo State pushes forward on its journey to become an industrial hub, leveraging its rich cultural heritage and tourism potential could be the secret sauce that propels us ahead of the competition. Just look at Singapore and Rwanda, two countries that have seamlessly integrated culture and tourism into their economic growth models.
Oyo’s Cultural Richness: A Foundation for Economic Development
Oyo State is blessed with an immense cultural heritage that spans centuries. From the ancient city of Ibadan, which houses one of Africa’s most important historical sites, to the royal palaces of Oyo town, where the Alaafin reigns, the state is steeped in tradition. But there’s more – the cultural significance of Oyo is not just about the past; it’s also about the present and future.
Let’s take a page out of Singapore’s playbook. Singapore may be known for its cutting-edge industrialisation and ultra-modern infrastructure, but it also has a deep cultural heritage that is woven into the fabric of the city-state. The combination of a robust industrial base and a thriving tourism industry has made Singapore a global icon. Tourism in Singapore isn’t just about leisure – it’s an integral part of its economy. It brings in millions of dollars and employs thousands, all while reinforcing national pride and cultural identity.
Likewise, Oyo State can utilise its cultural wealth to drive industrialisation. The Alaroye Festival, the Oke-Ogun Annual Arts Festival, the twins festival in Ibarapa, and even traditional crafts like Aso-Oke (the Iseyin traditional fabric), black soap making, and pottery, all hold the potential to attract global attention. These cultural assets, when combined with industrial development, can boost the state’s GDP, create jobs, and position Oyo as an attractive destination for both business and leisure.
Tourism: A Gateway to Oyo’s Industrial Future
Tourism is one of the most powerful economic engines in the world today. In 2019, the global tourism industry generated nearly $9 trillion, contributing to 10.4% of global GDP. Oyo State, with its rich culture and diverse heritage, is in a prime position to harness tourism as an engine for industrial growth.
interestingly each year on August 20, which happens to be my birthday and is accordingly doubly special. Notably, the UNESCO in December 2023 inscribed the Sango Oyo Festival on its Representative List of the Intangible Cultural Heritage of Humanity. This recognition underscores the festival’s significance in Yoruba culture and its role in fostering cultural diversity and understanding. How about the traditional and cultural preparations for the several coronations and cultural events over the last few years from Oyo to Ogbomoso to Iseyin to Ibarapa.
These initiatives not only preserve Yoruba traditions but also promote tourism, generate revenue, and engage the youth, affirming Oyo State’s place as a cultural beacon in Nigeria and beyond.
As we move towards this vision of an industrialised Oyo, here’s what you can do today to make it happen:
- Promote your culture: Share the rich history of Oyo with the world. Host cultural events, share stories, and engage with the global community.
- Support local artisans: Buy locally-made products and support small businesses. Encourage innovation while respecting tradition.
- Advocate for infrastructure improvements: Demand better roads, airports, and connectivity to support both tourism and industrial growth.
- Invest in tourism and culture: Start tourism-related businesses, such as hotels, tour guides, and entertainment services, to cater to incoming visitors.
The time is now to turn Oyo into an industrial, cultural, and tourism powerhouse. The road ahead is long, but together, we can make it happen.
Stay tuned for more in this series as we continue to explore how Oyo State can unlock its potential for a sustainable industrial future.
Amofin Beulah Adeoye
