Meta has announced a significant overhaul of its monetization strategies for Facebook, aimed at simplifying the process for creators looking to earn from their content.
The new Facebook Content Monetization program consolidates previously separate monetization options namely in-stream ads, ads on Reels, and performance bonuses into a single streamlined process.
This change allows creators to apply and onboard only once, reducing the complexity associated with eligibility criteria and sign-up procedures.
In its announcement, Meta highlighted its commitment to supporting creators, revealing that it paid out over $2 billion last year for various forms of content, including Reels, videos, photos, and text posts.
Despite this substantial investment, the company noted that many creators are not maximizing their earning potential, with only one-third participating in more than one monetization program.
The revamped monetization scheme retains a performance-based payout model, enabling creators to earn revenue from ads across multiple content formats.
A new Insights tab will be introduced, offering creators a comprehensive view of their earnings and identifying which types of content generate the most revenue.
Currently in beta mode, the new monetization feature will begin inviting one million existing creators this week for testing, with additional invitations expected to roll out in the coming months.
While participation in the beta is optional, creators who choose to opt out will lose access to Facebook’s standalone monetization schemes.
For those not immediately selected for the beta test, Meta has made provisions to express interest through its official content monetization page, ensuring that a wider array of creators can engage with the new system as it evolves.
